[{"data":1,"prerenderedAt":3592},["ShallowReactive",2],{"de-blog/marketing-statistik":3,"de-global-content":1442,"de-article-global-content":2758,"de-blog-article-more-articles-306389367":3018},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":1429,"full_slug":1430,"sort_by_date":43,"position":1431,"tag_list":1432,"is_startpage":28,"parent_id":1433,"meta_data":43,"group_id":1434,"first_published_at":1435,"release_id":43,"lang":49,"path":43,"alternates":1436,"default_full_slug":1437,"translated_slugs":1438},"Marketing-Statistiken – 40+ Daten und Fakten über Marketingsausgaben","2023-05-11T14:46:17.244Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:56.107Z",306389367,"e94318d3-fbbd-4059-a637-7d010d178373",{"_uid":11,"roles":12,"title":4,"author":13,"topics":59,"content":91,"noIndex":28,"category":1337,"language":1363,"component":1350,"heroMedia":1364,"sidebarCta":1374,"publishedAt":1375,"readingTime":1376,"redirectUrl":24,"listingImage":1377,"metaDescription":1378,"componentsAfterTheArticle":1379},"2a206e9f-1b1f-4954-8632-246cb9dc5f38",[],{"name":14,"created_at":15,"published_at":6,"updated_at":16,"id":17,"uuid":18,"content":19,"slug":41,"full_slug":42,"sort_by_date":43,"position":44,"tag_list":45,"is_startpage":28,"parent_id":46,"meta_data":43,"group_id":47,"first_published_at":48,"release_id":43,"lang":49,"path":43,"alternates":50,"default_full_slug":51,"translated_slugs":52,"_stopResolving":58},"Isabelle Beyer","2022-10-19T17:44:12.668Z","2026-03-12T10:47:22.708Z",206168000,"5b8f9808-4cec-4117-b1f7-1fb63364deeb",{"_uid":20,"name":14,"links":21,"picture":22,"lastName":29,"component":30,"firstName":31,"description":32},"48fe3a4a-defa-4699-a21e-0fd78acc900d",[],{"id":23,"alt":24,"name":24,"focus":24,"title":24,"source":24,"filename":25,"copyright":24,"fieldtype":26,"meta_data":27,"is_external_url":28},19031456,"","https://a.storyblok.com/f/146026/2316x3088/fd195b6b2d/isabelle_author-pic.jpeg","asset",{},false,"Beyer","author","Isabelle",{"type":33,"content":34},"doc",[35],{"type":36,"content":37},"paragraph",[38],{"text":39,"type":40},"Isabelle ist Senior Content Managerin bei Spendesk. 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Die Schließung von Büros und Geschäften hat dazu geführt, dass Online-Shopping, Lebensmittellieferungen, Streaming-Dienste und Telearbeit einen rasanten Aufschwung erlebt haben und zur neuen Normalität geworden sind.",[100],{"type":101,"attrs":102},"textStyle",{"color":103},"rgb(0, 0, 0)",{"type":36,"attrs":105,"content":107},{"textAlign":43,"key":106},"p-1",[108,113,120,125,132],{"text":109,"type":40,"marks":110},"In diesem Artikel stellen wir Ihnen mehr als ",[111],{"type":101,"attrs":112},{"color":103},{"text":114,"type":40,"marks":115},"40 Marketing-Statistiken",[116,118],{"type":101,"attrs":117},{"color":103},{"type":119},"bold",{"text":121,"type":40,"marks":122}," vor, die die verschiedenen Werbeplattformen und -medien abbilden – und die Sie im Jahr 2023 unbedingt kennen sollten. Die Zahlen verdeutlichen nicht nur die Veränderungen und Trends, die durch die Pandemie, Inflation, Energiekrise und andere Weltgeschehen ausgelöst wurden, sondern auch die Maßnahmen, die Unternehmen (",[123],{"type":101,"attrs":124},{"color":103},{"text":126,"type":40,"marks":127},"spätestens",[128,130],{"type":101,"attrs":129},{"color":103},{"type":131},"italic",{"text":133,"type":40,"marks":134},") jetzt ergreifen sollten, um die wirtschaftlich unsicheren Zeiten zu überstehen.",[135],{"type":101,"attrs":136},{"color":103},{"type":36,"attrs":138,"content":140},{"textAlign":43,"key":139},"p-2",[141],{"text":142,"type":40,"marks":143},"Lassen Sie uns mit ein paar Zahlen beginnen, die die aktuelle Lage im Allgemeinen verdeutlichen.",[144],{"type":101,"attrs":145},{"color":103},{"type":147,"attrs":148},"blok",{"id":149,"body":150},"5131cd24-272a-465e-a42a-71aae487c40f",[151],{"_uid":152,"html":153,"component":154},"i-920dbe20-4c72-44db-a6f7-6854bf89a92d","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\">\u003Cspan class=\"hs-cta-node hs-cta-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\" id=\"hs-cta-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/8b1c7a59-80f6-4216-9f0c-15ba9fd97692\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/2694209/8b1c7a59-80f6-4216-9f0c-15ba9fd97692.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, '8b1c7a59-80f6-4216-9f0c-15ba9fd97692', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":156,"attrs":157,"content":159},"heading",{"level":158,"textAlign":43},2,[160],{"text":161,"type":40,"marks":162},"Marketing-Statistik – die aktuelle Lage von Marketingausgaben ",[163],{"type":101,"attrs":164},{"color":103},{"type":36,"attrs":166,"content":168},{"textAlign":43,"key":167},"p-3",[169],{"text":170,"type":40,"marks":171},"Infolge der weltweiten Ereignisse haben viele Marketingfachleute in allen Branchen ihre Ausgaben für die digitale Transformation und Online-Kampagnen exponentiell erhöht, um sich schnell an die wachsende Nachfrage der Verbraucher:innen nach digitalen Erlebnissen auf dem globalen Markt anzupassen.",[172],{"type":101,"attrs":173},{"color":103},{"type":36,"attrs":175,"content":177},{"textAlign":43,"key":176},"p-4",[178],{"text":179,"type":40,"marks":180},"Von Paid Ads und Gebühren für Tools und Software bis hin zu Agentur-Services und beauftragten Freelancer:innen – es können sich schnell eine ganze Reihe von Marketingausgaben anhäufen. Doch leider werden die Marketingbudgets in schwierigen Zeiten oft als erstes gekürzt.",[181],{"type":101,"attrs":182},{"color":103},{"type":36,"attrs":184,"content":186},{"textAlign":43,"key":185},"p-5",[187],{"text":188,"type":40,"marks":189},"Wie viel geben Unternehmen also aktuell für Marketing aus?",[190,192],{"type":101,"attrs":191},{"color":103},{"type":193},"underline",{"type":195,"content":196},"bullet_list",[197,227,251,275],{"type":198,"content":199},"list_item",[200],{"type":36,"attrs":201,"content":203},{"textAlign":43,"key":202},"p-6",[204,209,222],{"text":205,"type":40,"marks":206},"In der DACH-Region werden im Durchschnitt zwischen 4 und 15 % des Umsatzes für Marketing ausgegeben. Je kleiner das Unternehmen ist, desto höher ist der Anteil der Marketingkosten am Umsatz im Durchschnitt. (",[207],{"type":101,"attrs":208},{"color":103},{"text":210,"type":40,"marks":211},"mediaworx",[212,218,221],{"type":213,"attrs":214},"link",{"href":215,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://blog.mediaworx.com/marketingbudget-online/","_blank","url",{"type":101,"attrs":219},{"color":220},"rgb(17, 85, 204)",{"type":193},{"text":223,"type":40,"marks":224},")",[225],{"type":101,"attrs":226},{"color":103},{"type":198,"content":228},[229],{"type":36,"attrs":230,"content":232},{"textAlign":43,"key":231},"p-7",[233,238,247],{"text":234,"type":40,"marks":235},"Der weltweite Schnitt liegt 2022 bei 9,5 % des Gesamtumsatzes. (",[236],{"type":101,"attrs":237},{"color":103},{"text":239,"type":40,"marks":240},"Gartner",[241,244,246],{"type":213,"attrs":242},{"href":243,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://www.gartner.com/en/newsroom/press-releases/gartner-survey-reveals-marketing-budgets-have-increased-to-9-5--",{"type":101,"attrs":245},{"color":220},{"type":193},{"text":223,"type":40,"marks":248},[249],{"type":101,"attrs":250},{"color":103},{"type":198,"content":252},[253],{"type":36,"attrs":254,"content":256},{"textAlign":43,"key":255},"p-8",[257,262,271],{"text":258,"type":40,"marks":259},"Allgemein sind Marketingausgaben seit 2011 über 5 % gestiegen – auch wenn es während der Pandemie zeitweise Rückgänge zu verzeichnen gab. (",[260],{"type":101,"attrs":261},{"color":103},{"text":263,"type":40,"marks":264},"HubSpot",[265,268,270],{"type":213,"attrs":266},{"href":267,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://blog.hubspot.com/marketing/marketing-budget-percentage",{"type":101,"attrs":269},{"color":220},{"type":193},{"text":223,"type":40,"marks":272},[273],{"type":101,"attrs":274},{"color":103},{"type":198,"content":276},[277],{"type":36,"attrs":278,"content":280},{"textAlign":43,"key":279},"p-9",[281,286,295],{"text":282,"type":40,"marks":283},"Im B2C-Bereich geben Unternehmen 18 % ihrer Marketingbudgets für Werbung aus, 16 % fließen in Tools und Technologien. B2B-Unternehmen geben 15 % für Werbung aus und ebenso viel für Tools und Technologien. (",[284],{"type":101,"attrs":285},{"color":103},{"text":287,"type":40,"marks":288},"Salesforce",[289,292,294],{"type":213,"attrs":290},{"href":291,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://www.salesforce.com/de/blog/marketing/marketingbudgets.html",{"type":101,"attrs":293},{"color":220},{"type":193},{"text":223,"type":40,"marks":296},[297],{"type":101,"attrs":298},{"color":103},{"type":156,"attrs":300,"content":301},{"level":158,"textAlign":43},[302],{"text":303,"type":40,"marks":304},"Ausgaben für digitale Werbung",[305],{"type":101,"attrs":306},{"color":103},{"type":36,"attrs":308,"content":310},{"textAlign":43,"key":309},"p-10",[311],{"text":312,"type":40,"marks":313},"Während einige Branchen in den letzten Jahren zu kämpfen hatten, waren andere unter den derzeitigen Umständen umso erfolgreicher. Da sich vieles zunehmend online abspielt, haben die Unternehmen ihre Strategien angepasst und ihre Werbeausgaben neu gewichtet, um den veränderten Bedürfnissen der Verbraucher:innen gerecht zu werden.",[314],{"type":101,"attrs":315},{"color":103},{"type":195,"content":317},[318,342,353,377,399,423],{"type":198,"content":319},[320],{"type":36,"attrs":321,"content":323},{"textAlign":43,"key":322},"p-11",[324,329,338],{"text":325,"type":40,"marks":326},"Weltweit soll das Wachstum in diesem Jahr auf 10,5 % ansteigen, und Ausgaben für digitale Werbung sollen sich auf 626,86 Milliarden Dollar belaufen. (",[327],{"type":101,"attrs":328},{"color":103},{"text":330,"type":40,"marks":331},"Insider Intelligence",[332,335,337],{"type":213,"attrs":333},{"href":334,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://www.insiderintelligence.com/content/worldwide-digital-ad-spend-will-top-600-billion-this-year",{"type":101,"attrs":336},{"color":220},{"type":193},{"text":223,"type":40,"marks":339},[340],{"type":101,"attrs":341},{"color":103},{"type":198,"content":343},[344],{"type":36,"attrs":345,"content":347},{"textAlign":43,"key":346},"p-12",[348],{"text":349,"type":40,"marks":350},"Die Ausgaben für digitale Werbung in Deutschland betragen 2023 etwa 16,29 Mrd. € – Tendenz steigend (Statista)",[351],{"type":101,"attrs":352},{"color":103},{"type":198,"content":354},[355],{"type":36,"attrs":356,"content":358},{"textAlign":43,"key":357},"p-13",[359,364,373],{"text":360,"type":40,"marks":361},"Für Deutschland gilt: 34% der Ausgaben entfallen für externe Dienstleister in Suchmaschinenwerbung (SEA), dahinter folgen Bannerwerbung mit 26 %, Videowerbung (18 %) und E-Mail-Marketing (8 %). (",[362],{"type":101,"attrs":363},{"color":103},{"text":365,"type":40,"marks":366},"bitkom",[367,370,372],{"type":213,"attrs":368},{"href":369,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://www.bitkom.org/Presse/Presseinformation/Wirtschaftsfaktor-Online-Werbung",{"type":101,"attrs":371},{"color":220},{"type":193},{"text":223,"type":40,"marks":374},[375],{"type":101,"attrs":376},{"color":103},{"type":198,"content":378},[379],{"type":36,"attrs":380,"content":382},{"textAlign":43,"key":381},"p-14",[383,388,395],{"text":384,"type":40,"marks":385},"Digitales Marketing steht für rund 247.000 Arbeitsplätze in Deutschland. (",[386],{"type":101,"attrs":387},{"color":103},{"text":365,"type":40,"marks":389},[390,392,394],{"type":213,"attrs":391},{"href":369,"uuid":43,"anchor":43,"target":216,"linktype":217},{"type":101,"attrs":393},{"color":220},{"type":193},{"text":223,"type":40,"marks":396},[397],{"type":101,"attrs":398},{"color":103},{"type":198,"content":400},[401],{"type":36,"attrs":402,"content":404},{"textAlign":43,"key":403},"p-15",[405,410,419],{"text":406,"type":40,"marks":407},"Der Marktanteil von Amazon beträgt rund 25 % im Jahr 2022 in Deutschland. (",[408],{"type":101,"attrs":409},{"color":103},{"text":411,"type":40,"marks":412},"Statista",[413,416,418],{"type":213,"attrs":414},{"href":415,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://de.statista.com/outlook/dmo/digitale-werbung/deutschland#:~:text=Im%20Jahr%202027%20entfallen%20voraussichtlich,ausgew%C3%A4hlten%20Region%20im%20Jahr%202022.",{"type":101,"attrs":417},{"color":220},{"type":193},{"text":223,"type":40,"marks":420},[421],{"type":101,"attrs":422},{"color":103},{"type":198,"content":424},[425],{"type":36,"attrs":426,"content":428},{"textAlign":43,"key":427},"p-16",[429,434,442],{"text":430,"type":40,"marks":431},"Im weltweiten Vergleich zeigt sich, dass am meisten Werbeausgaben in den USA erwartet werden (ca. 264,60 Mrd. € im Jahr 2023). (",[432],{"type":101,"attrs":433},{"color":103},{"text":411,"type":40,"marks":435},[436,439,441],{"type":213,"attrs":437},{"href":438,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://de.statista.com/outlook/dmo/digitale-werbung/deutschland",{"type":101,"attrs":440},{"color":220},{"type":193},{"text":223,"type":40,"marks":443},[444],{"type":101,"attrs":445},{"color":103},{"type":36,"attrs":447,"content":449},{"textAlign":43,"key":448},"p-17",[450],{"text":451,"type":40,"marks":452},"Mit der weltweit zunehmenden Nutzung von Smartphones ist die mobile Werbung wichtiger denn je, und die Marketingausgaben spiegeln dies wider:",[453],{"type":101,"attrs":454},{"color":103},{"type":195,"content":456},[457,481,503,526],{"type":198,"content":458},[459],{"type":36,"attrs":460,"content":462},{"textAlign":43,"key":461},"p-18",[463,468,477],{"text":464,"type":40,"marks":465},"90,7 % der Internetnutzer:innen verwenden heutzutage ihr Smartphone, um auf das Internet zuzugreifen. (",[466],{"type":101,"attrs":467},{"color":103},{"text":469,"type":40,"marks":470},"DataReportal",[471,474,476],{"type":213,"attrs":472},{"href":473,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://datareportal.com/reports/digital-2022-global-overview-report",{"type":101,"attrs":475},{"color":220},{"type":193},{"text":223,"type":40,"marks":478},[479],{"type":101,"attrs":480},{"color":103},{"type":198,"content":482},[483],{"type":36,"attrs":484,"content":486},{"textAlign":43,"key":485},"p-19",[487,492,499],{"text":488,"type":40,"marks":489},"Einer Prognose zufolge wird mobile Werbung im Jahr 2027 deshalb voraussichtlich 54,0 % der gesamten digitalen Werbeausgaben ausmachen. (",[490],{"type":101,"attrs":491},{"color":103},{"text":411,"type":40,"marks":493},[494,496,498],{"type":213,"attrs":495},{"href":438,"uuid":43,"anchor":43,"target":216,"linktype":217},{"type":101,"attrs":497},{"color":220},{"type":193},{"text":223,"type":40,"marks":500},[501],{"type":101,"attrs":502},{"color":103},{"type":198,"content":504},[505],{"type":36,"attrs":506,"content":508},{"textAlign":43,"key":507},"p-20",[509,514,522],{"text":510,"type":40,"marks":511},"Fast 25 % der Unternehmen investieren in mobile Optimierung als eine der wichtigsten SEO-Taktiken. (",[512],{"type":101,"attrs":513},{"color":103},{"text":263,"type":40,"marks":515},[516,519,521],{"type":213,"attrs":517},{"href":518,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://www.hubspot.de/marketing-statistics#widget_1662107081103",{"type":101,"attrs":520},{"color":220},{"type":193},{"text":223,"type":40,"marks":523},[524],{"type":101,"attrs":525},{"color":103},{"type":198,"content":527},[528],{"type":36,"attrs":529,"content":531},{"textAlign":43,"key":530},"p-21",[532,537,546],{"text":533,"type":40,"marks":534},"Mobile Suchanzeigen können die Markenbekanntheit um 46 % steigern, und mehr als 50 % der Smartphone-Nutzer:innen haben ein neues Produkt oder Unternehmen entdeckt, als sie eine Suche auf ihrem mobilen Gerät durchführten. (",[535],{"type":101,"attrs":536},{"color":103},{"text":538,"type":40,"marks":539},"SEO Tribunal",[540,543,545],{"type":213,"attrs":541},{"href":542,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://seotribunal.com/blog/ppc-stats/",{"type":101,"attrs":544},{"color":220},{"type":193},{"text":223,"type":40,"marks":547},[548],{"type":101,"attrs":549},{"color":103},{"type":156,"attrs":551,"content":552},{"level":158,"textAlign":43},[553],{"text":554,"type":40,"marks":555},"Ausgaben für Content Marketing",[556],{"type":101,"attrs":557},{"color":103},{"type":36,"attrs":559,"content":560},{"textAlign":43,"key":95},[561],{"text":562,"type":40,"marks":563},"Content Marketing ist derzeit auf dem Vormarsch – und zwar schnell. Warum? 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(",[576],{"type":101,"attrs":577},{"color":103},{"text":263,"type":40,"marks":579},[580,583,585],{"type":213,"attrs":581},{"href":582,"uuid":43,"anchor":43,"target":216,"linktype":217},"https://www.hubspot.de/marketing-statistics#content-marketing",{"type":101,"attrs":584},{"color":220},{"type":193},{"text":223,"type":40,"marks":587},[588],{"type":101,"attrs":589},{"color":103},{"type":198,"content":591},[592],{"type":36,"attrs":593,"content":594},{"textAlign":43,"key":139},[595,600,608],{"text":596,"type":40,"marks":597},"81 % der Marketing-Expert:innen wollen mittels Content Marketing eine Steigerung der Marken- und Unternehmensbekanntheit erzielen. Rund 69 % zielen auf die Gewinnung von Neukund:innen ab. 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So verlieren sie keine wertvolle Zeit und können sich auf wichtigere Tätigkeiten konzentrieren.",{"_uid":2942,"title":2943,"component":1386,"description":2944},"f20ef905-76e9-4b90-a0db-1e8c1c5ae03f","Wie funktioniert Spendesk?",{"type":33,"content":2945},[2946],{"type":36,"content":2947},[2948,2950,2951,2952,2956,2957,2959,2960,2961,2963,2964,2965,2969,2970,2972,2973,2974,2976,2977,2978,2980,2984,2986,2987,2988,2990,2991,2992],{"text":2949,"type":40},"Spendesk bietet modernen Unternehmen die passenden Zahlungsmethoden und eine leistungsstarke Plattform zur Verwaltung von Ausgaben. Dazu gehören Debitkarten als Ersatz für altmodische Firmenkreditkarten, virtuelle Karten für Online-Zahlungen und automatisierte Spesenabrechnungen.",{"type":2792},{"type":2792},{"text":2953,"type":40,"marks":2954},"Für Beschäftigte",[2955],{"type":119},{"type":2792},{"text":2958,"type":40},"Die Teammitglieder müssen Ausgaben nicht mehr aus eigener Tasche vorstrecken. 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Im Gegensatz zur Firmenkreditkarte wissen Sie also immer, wer gerade wo Firmengelder ausgibt.",{"type":2792},{"type":2792},{"text":2975,"type":40},"Über die Plattform können Controller:innen Ausgabenlimits und Vorab-Freigaben für die Mitarbeitende festlegen. C-Level-Führungskräfte oder Manager:innen können dabei ein anderes Niveau an vorab genehmigten Ausgaben haben als die restlichen Beschäftigten. Wenn ein Teammitglied sein vorab freigegebenes Budget überschreiten möchte, kann über die mobile App oder die Plattform online eine Anfrage an die entsprechende Führungskraft gestellt werden.",{"type":2792},{"type":2792},{"text":2979,"type":40},"Wenn eine Ausgabe mit einer Spendesk-Karte getätigt wird, macht der/die Mitarbeitende beim Kauf einfach ",{"text":2981,"type":40,"marks":2982},"ein Foto von der Quittung",[2983],{"type":119},{"text":2985,"type":40},". 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Spendesk macht das Ausgabenmanagement intuitiv einfach und effizient.",[2995],{"cta":2996,"_uid":2997,"title":2998,"eyebrow":3005,"subtitle":3008,"component":156,"textAlign":24,"sectionSettings":3014,"breakLineOnMobile":28,"subtitleLeftBorder":28,"customTitleFontSize":24},[],"3a4e21f5-9dd8-421d-b801-700d2fd12756",{"type":33,"content":2999},[3000],{"type":156,"attrs":3001,"content":3002},{"level":158},[3003],{"text":3004,"type":40},"Nutzen Sie Spendesk",{"type":33,"content":3006},[3007],{"type":36},{"type":33,"content":3009},[3010],{"type":36,"content":3011},[3012],{"text":3013,"type":40},"Schließen Sie Ihre Buchhaltung 4x schneller ab, sammeln Sie über 95 % der Belege pünktlich und erhalten Sie 100 % Transparenz über die Unternehmensausgaben.",[],[],"Weitere Artikel","Inhaltsverzeichnis",[3019,3203,3324,3470],{"name":3020,"created_at":3021,"published_at":3022,"updated_at":3023,"id":3024,"uuid":3025,"content":3026,"slug":3191,"full_slug":3192,"sort_by_date":43,"position":3193,"tag_list":3194,"is_startpage":28,"parent_id":1433,"meta_data":43,"group_id":3195,"first_published_at":3196,"release_id":43,"lang":49,"path":43,"alternates":3197,"default_full_slug":3198,"translated_slugs":3199},"Zahlungsziel – alle relevanten Infos auf einen Blick","2023-04-19T13:11:44.974Z","2026-11-03T12:14:25.931Z","2026-11-03T12:14:25.968Z",294654267,"5535ab48-0ef5-485a-8452-0fd55210598a",{"_uid":3027,"title":3028,"topics":3029,"noIndex":28,"category":3038,"language":3047,"component":1350,"heroMedia":3048,"publishedAt":3056,"readingTime":3057,"redirectUrl":24,"listingImage":3058,"metaDescription":3059,"bottomArticleCta":3060,"componentsAfterTheArticle":3078},"39ece9c0-fb4d-410b-b09f-754e5b1062ab","Zahlungsziel: Definition, Berechnung und Beispiele für Rechnungen",[3030],{"name":61,"created_at":62,"published_at":63,"updated_at":64,"id":65,"uuid":66,"content":3031,"slug":78,"full_slug":79,"sort_by_date":43,"position":80,"tag_list":3032,"is_startpage":28,"parent_id":82,"meta_data":43,"group_id":83,"first_published_at":84,"release_id":43,"lang":49,"path":43,"alternates":3033,"default_full_slug":86,"translated_slugs":3034,"_stopResolving":58},{"_uid":76,"name":61,"component":77},[],[],[3035,3036,3037],{"path":86,"name":43,"lang":54,"published":43},{"path":86,"name":43,"lang":49,"published":43},{"path":86,"name":43,"lang":57,"published":43},{"name":1338,"created_at":1339,"published_at":6,"updated_at":1340,"id":1341,"uuid":1342,"content":3039,"slug":1350,"full_slug":1351,"sort_by_date":43,"position":1352,"tag_list":3041,"is_startpage":28,"parent_id":1354,"meta_data":43,"group_id":1355,"first_published_at":1356,"release_id":43,"lang":49,"path":43,"alternates":3042,"default_full_slug":1358,"translated_slugs":3043,"_stopResolving":58},{"_uid":1344,"icon":3040,"name":1338,"component":1349},{"id":1346,"alt":1347,"name":24,"focus":24,"title":24,"filename":1348,"copyright":24,"fieldtype":26,"is_external_url":28},[],[],[3044,3045,3046],{"path":1358,"name":43,"lang":54,"published":43},{"path":1358,"name":43,"lang":49,"published":43},{"path":1358,"name":43,"lang":57,"published":43},[49],[3049],{"_uid":3050,"type":24,"asset":3051,"shadow":28,"caption":24,"overlay":3055,"component":1373},"3ffdd1e2-5de7-4285-bfc5-b180768dedc7",{"id":3052,"alt":3053,"name":24,"focus":24,"title":24,"filename":3054,"copyright":24,"fieldtype":26,"is_external_url":28},8345081,"Zahlungsziel","https://a.storyblok.com/f/146026/2380x1340/842cfe1e29/zahlungsziel.png",[],"2023-04-20 00:00","5",[],"Zahlungsziel: Definition, Beispiele für Formulierungen auf der Rechnung, der Unterschied zur Zahlungsfrist, uvm. Jetzt lesen & mehr erfahren!",[3061],{"cta":3062,"_uid":3069,"image":3070,"title":3075,"subtitle":24,"component":2801,"imageFullWidth":58},[3063],{"tag":24,"_uid":3064,"hide":28,"icon":3065,"link":3067,"type":24,"label":24,"style":1482,"component":1483,"mobileLabel":24,"onClickEvent":24,"openInANewTab":28,"horizontalFill":28},"b97846e3-49f5-4201-8a2c-2f481e47db5f",{"id":43,"alt":43,"name":24,"focus":43,"title":43,"source":43,"filename":24,"copyright":43,"fieldtype":26,"meta_data":3066},{},{"id":24,"url":3068,"linktype":217,"fieldtype":1473,"cached_url":3068},"https://www.spendesk.com/de/platform-tour/","055555b7-f99a-4dbe-9773-2e56718d7ac2",{"id":3071,"alt":24,"name":24,"focus":24,"title":24,"source":24,"filename":3072,"copyright":24,"fieldtype":26,"meta_data":3073,"is_external_url":28},221731183412899,"https://a.storyblok.com/f/146026/3400x930/bfca29ca0b/made_in_europe_banner_de_2x.webp",{"size":3074},"3400x930",{"type":33,"content":3076},[3077],{"type":36},[3079],{"_uid":3080,"items":3081,"heading":3166,"reverse":28,"component":1420,"sectionSettings":3185},"113c5a79-9890-43e7-82a7-ad0e004d9f6d",[3082,3096,3110,3124,3138,3152],{"_uid":3083,"title":3084,"component":1386,"description":3085},"6721a59c-543a-4756-b305-352616b45bf7","Was ist ein Zahlungsziel?",{"type":33,"attrs":3086,"content":3087},{"backgroundColor":43},[3088],{"type":36,"attrs":3089,"content":3090},{"textAlign":43},[3091],{"text":3092,"type":40,"marks":3093},"Das Zahlungsziel gibt an, bis wann eine Rechnung bezahlt werden muss. Es kann als konkretes Datum oder als Zahlungsfrist angegeben werden.",[3094],{"type":101,"attrs":3095},{"color":2786},{"_uid":3097,"title":3098,"component":1386,"description":3099},"3e161799-d292-4700-809a-8bfba5cc1334","Wie berechnet man ein Zahlungsziel?",{"type":33,"attrs":3100,"content":3101},{"backgroundColor":43},[3102],{"type":36,"attrs":3103,"content":3104},{"textAlign":43},[3105],{"text":3106,"type":40,"marks":3107},"Ausgangspunkt ist die vereinbarte Zahlungsfrist. Beginnt eine Frist von 14 Tagen am ersten Oktober 2025, endet sie am 15. Oktober 2025. Entscheidend ist, ob die Frist ab Rechnungsdatum, Rechnungseingang oder einem anderen vereinbarten Ereignis beginnt.",[3108],{"type":101,"attrs":3109},{"color":2786},{"_uid":3111,"title":3112,"component":1386,"description":3113},"a0d3b8d9-a131-4709-ad2f-6d645b06ad2e","Welche Zahlungsfristen gibt es?",{"type":33,"attrs":3114,"content":3115},{"backgroundColor":43},[3116],{"type":36,"attrs":3117,"content":3118},{"textAlign":43},[3119],{"text":3120,"type":40,"marks":3121},"Häufig sind sofortige Zahlung, sieben, 14 oder 30 Tage vereinbart. Die konkrete Zahlungsfrist hängt von der Vereinbarung, der Branche und der Geschäftsbeziehung ab. Ohne Vereinbarung können gesetzliche Regelungen greifen.",[3122],{"type":101,"attrs":3123},{"color":2786},{"_uid":3125,"title":3126,"component":1386,"description":3127},"6991e9f1-f476-4601-b895-e00128076734","Was ist der Unterschied zwischen Zahlungsziel und Zahlungsfrist?",{"type":33,"attrs":3128,"content":3129},{"backgroundColor":43},[3130],{"type":36,"attrs":3131,"content":3132},{"textAlign":43},[3133],{"text":3134,"type":40,"marks":3135},"Das Zahlungsziel ist ein konkretes Fälligkeitsdatum. Die Zahlungsfrist bezeichnet dagegen einen Zeitraum, zum Beispiel 14 oder 30 Tage.",[3136],{"type":101,"attrs":3137},{"color":2786},{"_uid":3139,"hide":28,"title":3140,"component":1386,"description":3141},"568b375f-d545-4f37-906e-384bf87f318e","Was passiert bei einer verspäteten Zahlung?",{"type":33,"attrs":3142,"content":3143},{"backgroundColor":43},[3144],{"type":36,"attrs":3145,"content":3146},{"textAlign":43},[3147],{"text":3148,"type":40,"marks":3149},"Wird das Zahlungsziel überschritten, kann der Zahlungspflichtige in Zahlungsverzug geraten. Dann können Verzugszinsen sowie angemessene Mahn- und unter bestimmten Voraussetzungen Inkassokosten anfallen.",[3150],{"type":101,"attrs":3151},{"color":2786},{"_uid":3153,"hide":28,"title":3154,"component":1386,"description":3155},"16ad0e4b-87da-49f4-859a-54f0804e8d6c","Wie sollte ein Zahlungsziel formuliert werden?",{"type":33,"attrs":3156,"content":3157},{"backgroundColor":43},[3158],{"type":36,"attrs":3159,"content":3160},{"textAlign":43},[3161],{"text":3162,"type":40,"marks":3163},"Am eindeutigsten ist ein konkretes Datum, zum Beispiel: „Zahlbar bis zum 15. Oktober 2025.“ Alternativ können Unternehmen eine Frist mit einem spätesten Fälligkeitstermin verbinden: „Zahlbar innerhalb von 14 Tagen nach Rechnungserhalt, spätestens bis zum 15. 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Funktionen wie physische und virtuelle Firmenkarten, automatisierte Spesenabrechnungen und Buchhaltungsexporte reduzieren manuellen Aufwand und sichern Budgetkontrolle sowie Compliance.",{"_uid":3255,"title":2943,"component":1386,"description":3256},"06febf1d-1976-456b-be9f-2f64af462c26",{"type":33,"content":3257},[3258],{"type":36,"content":3259},[3260],{"text":3261,"type":40},"Spendesk organisiert Unternehmensausgaben über Karten, mobile Beleg-Uploads und automatisierte Workflows. Spendesk stellt physische und virtuelle Debitkarten, ermöglicht vorab genehmigte Ausgabenlimits, mobile Belegerfassung und automatisierte Spesen-Workflows. 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Diese Funktionen beschleunigen Finanzkontrolle, reduzieren manuelle Arbeit und vereinfachen die Zusammenarbeit mit Führungskräften und Buchhaltung.",{"_uid":3272,"title":3273,"component":1386,"description":3274},"91d4080b-782e-4cfb-8216-6f3a8b125128","Wie setze ich Budgets und Genehmigungen in Spendesk?",{"type":33,"content":3275},[3276],{"type":36,"content":3277},[3278],{"text":3279,"type":40},"Spendesk setzt Budgets und Genehmigungen mit rollenbasierten Regeln und vorab genehmigten Limits um. In Spendesk können Administratoren Budget-Slices, Teamlimits und individuelle Kartenlimits festlegen, Genehmigungsworkflows konfigurieren und Ausnahmen über die mobile App freigeben. 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