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Hasta octubre de 2024, era una escéptica remunerada cuando se trataba de IA en finanzas.",[88],{"type":60,"attrs":89},{"color":62},{"type":50,"attrs":91,"content":93},{"textAlign":52,"key":92},"p-1",[94],{"text":95,"type":57,"marks":96},"Claro, había leído los titulares y asistido a las presentaciones. Pero como muchos directores financieros, me preguntaba si la exageración mediática coincidía con la realidad. Entonces llegó el momento que lo cambió todo. Fue durante una rutinaria revisión mensual de rendimiento en mi anterior puesto en Aviv. Estaba mirando hojas de cálculo, escribiendo manualmente comentarios de análisis de variaciones por lo que parecía ser la centésima vez. Por impulso, probé usar GPT para rellenar previamente el análisis.",[97],{"type":60,"attrs":98},{"color":62},{"type":50,"attrs":100,"content":102},{"textAlign":52,"key":101},"p-2",[103],{"text":104,"type":57,"marks":105},"Diez segundos. Eso fue todo lo que necesitó para hacer lo que normalmente consumía horas de mi tiempo, o se delegaba a un analista júnior, o se convertía en otra tarea que abordaría tarde por la noche después de que todos los demás se hubieran ido a casa.",[106],{"type":60,"attrs":107},{"color":62},{"type":50,"attrs":109,"content":111},{"textAlign":52,"key":110},"p-3",[112],{"text":113,"type":57,"marks":114},"Fue entonces cuando me di cuenta de que la IA no nos reemplazará. Transformará nuestra forma de trabajar.",[115],{"type":60,"attrs":116},{"color":62},{"type":50,"attrs":118,"content":120},{"textAlign":52,"key":119},"p-4",[121],{"text":122,"type":57,"marks":123},"Cuando empecé a explorar mi siguiente oportunidad, el compromiso de Spendesk con la IA destacó de inmediato. No sólo hablaban de ello. Lo estaban integrando en su producto y su cultura. Como alguien que acababa de tener su propio despertar con la IA, sabía que aquí era donde tenía que estar.",[124],{"type":60,"attrs":125},{"color":62},{"type":127,"attrs":128,"content":130},"heading",{"level":129,"textAlign":52},2,[131],{"text":132,"type":57,"marks":133},"La brecha entre optimismo y acción",[134],{"type":60,"attrs":135},{"color":62},{"type":50,"attrs":137,"content":139},{"textAlign":52,"key":138},"p-5",[140],{"text":141,"type":57,"marks":142},"He aquí la paradoja. Mientras que el 85% de los CFO son optimistas sobre la IA, el 61% no ha implementado nada. Entiendo la vacilación. Yo también la tuve.",[143],{"type":60,"attrs":144},{"color":62},{"type":50,"attrs":146,"content":148},{"textAlign":52,"key":147},"p-6",[149],{"text":150,"type":57,"marks":151},"Las preocupaciones son reales. Incertidumbre sobre el ROI, brechas de habilidades, problemas de confianza. Mientras tanto, nuestros colegas de ventas, marketing y RRHH ya están experimentando. Las finanzas, tradicionalmente la función que impulsa la transformación en toda la empresa, están al margen.",[152],{"type":60,"attrs":153},{"color":62},{"type":50,"attrs":155,"content":157},{"textAlign":52,"key":156},"p-7",[158],{"text":159,"type":57,"marks":160},"Pero el impulso es innegable. El gasto en IA de las empresas británicas se ha multiplicado por seis en dos años, con 32 veces más empresas invirtiendo ahora. La pregunta ha pasado de \"¿Vale la pena?\" a \"¿Cómo hago que esto funcione?\"",[161],{"type":60,"attrs":162},{"color":62},{"type":50,"attrs":164,"content":166},{"textAlign":52,"key":165},"p-8",[167],{"text":168,"type":57,"marks":169},"En Spendesk, no somos sólo usuarios de IA. Estamos construyendo soluciones impulsadas por IA para equipos de finanzas. 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