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Estas palabras mencionan una realidad: los gastos hacen mermar la capacidad de cualquiera; por supuesto, también de las empresas. ",[115],{"type":116,"attrs":117},"textStyle",{"color":118},"rgb(0, 0, 0)",{"type":53,"content":120},[121],{"text":122,"type":60,"marks":123},"Para la creación, el crecimiento y la expansión de cualquier tipo de negocio —grande, mediano o pequeño— hay que incurrir en gastos. ",[124],{"type":116,"attrs":125},{"color":118},{"type":53,"content":127},[128],{"text":129,"type":60,"marks":130},"En este artículo detallaremos los tipos de gastos a los que debe hacer frente toda empresa.",[131],{"type":116,"attrs":132},{"color":118},{"type":134,"attrs":135,"content":137},"heading",{"level":136},2,[138],{"text":139,"type":60,"marks":140},"Gastos esenciales que tienen las empresas ",[141,143],{"type":142},"bold",{"type":116,"attrs":144},{"color":118},{"type":53,"content":146},[147],{"text":148,"type":60,"marks":149},"Como sabrás, estos gastos no son nada opcionales:",[150],{"type":116,"attrs":151},{"color":118},{"type":153,"content":154},"bullet_list",[155,165,174,183,192,201,210,219],{"type":156,"content":157},"list_item",[158],{"type":53,"content":159},[160],{"text":161,"type":60,"marks":162},"impuestos",[163],{"type":116,"attrs":164},{"color":118},{"type":156,"content":166},[167],{"type":53,"content":168},[169],{"text":170,"type":60,"marks":171},"sueldos de los empleados",[172],{"type":116,"attrs":173},{"color":118},{"type":156,"content":175},[176],{"type":53,"content":177},[178],{"text":179,"type":60,"marks":180},"pagos de deudas (entre ellos, préstamos e hipotecas)",[181],{"type":116,"attrs":182},{"color":118},{"type":156,"content":184},[185],{"type":53,"content":186},[187],{"text":188,"type":60,"marks":189},"alquiler",[190],{"type":116,"attrs":191},{"color":118},{"type":156,"content":193},[194],{"type":53,"content":195},[196],{"text":197,"type":60,"marks":198},"facturas de servicios (como internet)",[199],{"type":116,"attrs":200},{"color":118},{"type":156,"content":202},[203],{"type":53,"content":204},[205],{"text":206,"type":60,"marks":207},"inventario (sobre todo para comercios minoristas y otros que venden productos físicos)",[208],{"type":116,"attrs":209},{"color":118},{"type":156,"content":211},[212],{"type":53,"content":213},[214],{"text":215,"type":60,"marks":216},"software que ayuda a mejorar tu negocio",[217],{"type":116,"attrs":218},{"color":118},{"type":156,"content":220},[221],{"type":53,"content":222},[223],{"text":224,"type":60,"marks":225},"maquinaria necesaria",[226],{"type":116,"attrs":227},{"color":118},{"type":53,"content":229},[230],{"text":231,"type":60,"marks":232},"Este tipo de gastos es importante, no puedes simplemente dejar de pagarlos. De lo contrario, tu negocio no podrá funcionar.",[233],{"type":116,"attrs":234},{"color":118},{"type":53,"content":236},[237],{"text":238,"type":60,"marks":239},"¿Y qué hay de los gastos opcionales?",[240],{"type":116,"attrs":241},{"color":118},{"type":134,"attrs":243,"content":244},{"level":136},[245],{"text":246,"type":60,"marks":247},"Algunos gastos opcionales de empresas ",[248,249],{"type":142},{"type":116,"attrs":250},{"color":118},{"type":53,"content":252},[253],{"text":254,"type":60,"marks":255},"¿Qué gastos opcionales podría tener tu empresa? Hemos creado una lista larga de este tipo de gastos. Intentaremos ser lo más completos posible, pero, obviamente, van a faltar algunos costes.",[256],{"type":116,"attrs":257},{"color":118},{"type":53,"content":259},[260],{"text":261,"type":60,"marks":262},"Aunque para algunos los siguientes gastos sean opcionales, para otros pueden ser gastos necesarios.",[263],{"type":116,"attrs":264},{"color":118},{"type":53,"content":266},[267],{"text":268,"type":60,"marks":269},"Marketing",[270,271],{"type":142},{"type":116,"attrs":272},{"color":118},{"type":53,"content":274},[275],{"text":276,"type":60,"marks":277},"El marketing es un buen ejemplo de un gasto opcional necesario, aunque para muchos, más que un gasto es una inversión, pues sin marketing no hay clientes.",[278],{"type":116,"attrs":279},{"color":118},{"type":53,"content":281},[282],{"text":283,"type":60,"marks":284},"Pero lo que hace que la mayor parte del marketing sea un gasto opcional más es lo variable que puede llegar a ser. Podrías estar cambiando de estrategias de un trimestre a otro. No está encerrado en una forma de operar, y podrías cambiar de táctica mañana si lo deseas.",[285],{"type":116,"attrs":286},{"color":118},{"type":53,"content":288},[289],{"text":290,"type":60,"marks":291},"Los gastos de marketing incluyen:",[292],{"type":116,"attrs":293},{"color":118},{"type":153,"content":295},[296,305,314,323,332,341,350],{"type":156,"content":297},[298],{"type":53,"content":299},[300],{"text":301,"type":60,"marks":302},"Publicidad (online y tradicional)",[303],{"type":116,"attrs":304},{"color":118},{"type":156,"content":306},[307],{"type":53,"content":308},[309],{"text":310,"type":60,"marks":311},"Eventos (asistir o poner exhibidores en ferias comerciales y organizar los tuyos propios)",[312],{"type":116,"attrs":313},{"color":118},{"type":156,"content":315},[316],{"type":53,"content":317},[318],{"text":319,"type":60,"marks":320},"Producción de vídeo",[321],{"type":116,"attrs":322},{"color":118},{"type":156,"content":324},[325],{"type":53,"content":326},[327],{"text":328,"type":60,"marks":329},"Contratar agencias y freelancers",[330],{"type":116,"attrs":331},{"color":118},{"type":156,"content":333},[334],{"type":53,"content":335},[336],{"text":337,"type":60,"marks":338},"Relaciones públicas (lo que incluye aparecer en la prensa)",[339],{"type":116,"attrs":340},{"color":118},{"type":156,"content":342},[343],{"type":53,"content":344},[345],{"text":346,"type":60,"marks":347},"Costes de diseño externo",[348],{"type":116,"attrs":349},{"color":118},{"type":156,"content":351},[352],{"type":53,"content":353},[354],{"text":355,"type":60,"marks":356},"Material publicitario (tarjetas de presentación, carteles y flyers)",[357],{"type":116,"attrs":358},{"color":118},{"type":53,"content":360},[361,366,375],{"text":362,"type":60,"marks":363},"Esa es solo una lista rápida. Entonces, ¿cómo saber a qué estrategias de marketing dedicar recursos? Según ",[364],{"type":116,"attrs":365},{"color":118},{"text":367,"type":60,"marks":368},"Tim Brown de Hook Agency",[369,373],{"type":370,"attrs":371},"link",{"href":372,"uuid":55,"anchor":55,"target":55,"linktype":41},"https://hookagency.com/digital-marketing-budget/",{"type":116,"attrs":374},{"color":118},{"text":376,"type":60,"marks":377},", la clave es mirar a tus clientes actuales:",[378],{"type":116,"attrs":379},{"color":118},{"type":53,"content":381},[382],{"text":383,"type":60,"marks":384},"\"Empieza por las cosas que han amortizado considerablemente tu empresa en el pasado analizando de dónde provienen tus mejores clientes actuales. A partir de ahí, apuesta por las estrategias que funcionan. Si eres nuevo en esto del marketing, fíjate en la competencia, pero sobre todo fíjate en dónde está la atención de tus clientes ideales. Encuentra los eventos, sitios web y redes sociales a los que dedican su tiempo e invierte primero tus esfuerzos en ellos\".",[385],{"type":116,"attrs":386},{"color":118},{"type":134,"attrs":388,"content":390},{"level":389},3,[391],{"text":392,"type":60,"marks":393},"Inversiones",[394,395],{"type":142},{"type":116,"attrs":396},{"color":118},{"type":53,"content":398},[399],{"text":400,"type":60,"marks":401},"Si tu negocio está en un buen momento y su crecimiento es estable, podría ser buena idea hacer algunas inversiones. Por supuesto, invertir no es un gasto esencial. De hecho, a la mayoría de las empresas nunca les llegan este tipo de oportunidades.",[402],{"type":116,"attrs":403},{"color":118},{"type":53,"content":405},[406],{"text":407,"type":60,"marks":408},"Las posibles inversiones incluyen:",[409],{"type":116,"attrs":410},{"color":118},{"type":153,"content":412},[413,422,431,439],{"type":156,"content":414},[415],{"type":53,"content":416},[417],{"text":418,"type":60,"marks":419},"Fusiones y adquisiciones",[420],{"type":116,"attrs":421},{"color":118},{"type":156,"content":423},[424],{"type":53,"content":425},[426],{"text":427,"type":60,"marks":428},"Bienes inmuebles",[429],{"type":116,"attrs":430},{"color":118},{"type":156,"content":432},[433],{"type":53,"content":434},[435],{"text":392,"type":60,"marks":436},[437],{"type":116,"attrs":438},{"color":118},{"type":156,"content":440},[441],{"type":53,"content":442},[443],{"text":444,"type":60,"marks":445},"Investigación y desarrollo",[446],{"type":116,"attrs":447},{"color":118},{"type":53,"content":449},[450],{"text":451,"type":60,"marks":452},"En algunos casos, se invierte para impulsar el crecimiento. Se compran otras empresas para adquirir su modelo de negocio y aumentar la propia oferta.",[453],{"type":116,"attrs":454},{"color":118},{"type":53,"content":456},[457],{"text":458,"type":60,"marks":459},"Muchas empresas también realizan inversiones como lo harían en su vida normal. Utilizan el efectivo sobrante de la empresa para reunir acciones y, con suerte, obtener ganancias a largo plazo.",[460],{"type":116,"attrs":461},{"color":118},{"type":53,"content":463},[464],{"text":465,"type":60,"marks":466},"Otras invierten en I+D con la esperanza de fomentar la innovación en su sector. Esto puede significar la financiación de empresas emergentes externas, trabajos sin ánimo de lucro o la creación de equipos de investigación internos para abordar problemas concretos.",[467],{"type":116,"attrs":468},{"color":118},{"type":134,"attrs":470,"content":471},{"level":389},[472],{"text":473,"type":60,"marks":474},"Suscripciones de empresa ",[475,476],{"type":142},{"type":116,"attrs":477},{"color":118},{"type":53,"content":479},[480],{"text":481,"type":60,"marks":482},"Algunas suscripciones son esenciales: el hosting de tu tienda online o el software back-end con el que funciona tu producto.",[483],{"type":116,"attrs":484},{"color":118},{"type":53,"content":486},[487],{"text":488,"type":60,"marks":489},"Pero muchas suscripciones de la empresa son optativas. Por ejemplo:",[490],{"type":116,"attrs":491},{"color":118},{"type":153,"content":493},[494,503,512,521,547],{"type":156,"content":495},[496],{"type":53,"content":497},[498],{"text":499,"type":60,"marks":500},"Herramientas de comunicación (como Slack para la comunicación interna, o Mailchimp para la externa).",[501],{"type":116,"attrs":502},{"color":118},{"type":156,"content":504},[505],{"type":53,"content":506},[507],{"text":508,"type":60,"marks":509},"Herramientas de eficiencia y planificación (como Trello, Notion o Asana)",[510],{"type":116,"attrs":511},{"color":118},{"type":156,"content":513},[514],{"type":53,"content":515},[516],{"text":517,"type":60,"marks":518},"CRM de ventas y marketing",[519],{"type":116,"attrs":520},{"color":118},{"type":156,"content":522},[523],{"type":53,"content":524},[525,542],{"text":526,"type":60,"marks":527},"Herramientas corporativas",[528,540],{"type":370,"attrs":529},{"href":530,"uuid":531,"anchor":55,"target":532,"linktype":533,"story":534},"/blog/herramientas-financieras","b983cf92-f4ff-48ff-a785-b316ef6eac11","_self","story",{"name":535,"id":536,"uuid":531,"slug":537,"url":538,"full_slug":539,"_stopResolving":77},"Directores financieros top (CFO) recomiendan estas 5 herramientas financieras",394289002,"herramientas-financieras","blog/herramientas-financieras","es/blog/herramientas-financieras",{"type":116,"attrs":541},{"color":118},{"text":543,"type":60,"marks":544}," (Microsoft Office, Adobe Creative Suite, etc.)",[545],{"type":116,"attrs":546},{"color":118},{"type":156,"content":548},[549],{"type":53,"content":550},[551],{"text":552,"type":60,"marks":553},"Extensiones para tu sitio web o producto digital (Intercom es un buen ejemplo)",[554],{"type":116,"attrs":555},{"color":118},{"type":53,"content":557},[558],{"text":559,"type":60,"marks":560},"Algunos de ellos no son opcionales. Los CRM de ventas y marketing son tan comunes que parece imposible vivir sin ellos.",[561],{"type":116,"attrs":562},{"color":118},{"type":53,"content":564},[565],{"text":566,"type":60,"marks":567},"Pero puedes crearlos tú mismo y, hasta cierto punto, las ventas y el marketing en sí son opcionales. Así que a pesar de sentir que no te gustaría prescindir de HubSpot, Salesforce y similares, no son absolutamente esenciales en la mayoría de los casos.",[568],{"type":116,"attrs":569},{"color":118},{"type":53,"content":571},[572],{"text":573,"type":60,"marks":574},"Aprende a gestionar eficazmente los pagos de SaaS",[575],{"type":116,"attrs":576},{"color":118},{"type":134,"attrs":578,"content":579},{"level":389},[580],{"text":581,"type":60,"marks":582},"Viajes ",[583,584],{"type":142},{"type":116,"attrs":585},{"color":118},{"type":53,"content":587},[588],{"text":589,"type":60,"marks":590},"Cada vez más empresas consideran que los viajes son un ingrediente necesario para el crecimiento. Y aunque esto pueda ser cierto a menudo, los viajes siguen perteneciendo firmemente a la categoría de gastos de libre elección.",[591],{"type":116,"attrs":592},{"color":118},{"type":53,"content":594},[595],{"text":596,"type":60,"marks":597},"Muchas de las razones más habituales por las que los integrantes de los equipos de negocios viajan son:",[598],{"type":116,"attrs":599},{"color":118},{"type":153,"content":601},[602,611,620,629,638,647],{"type":156,"content":603},[604],{"type":53,"content":605},[606],{"text":607,"type":60,"marks":608},"Reuniones con clientes",[609],{"type":116,"attrs":610},{"color":118},{"type":156,"content":612},[613],{"type":53,"content":614},[615],{"text":616,"type":60,"marks":617},"Ferias y conferencias",[618],{"type":116,"attrs":619},{"color":118},{"type":156,"content":621},[622],{"type":53,"content":623},[624],{"text":625,"type":60,"marks":626},"Actos de presentación (especialmente para nuevas empresas)",[627],{"type":116,"attrs":628},{"color":118},{"type":156,"content":630},[631],{"type":53,"content":632},[633],{"text":634,"type":60,"marks":635},"Reuniones del consejo de administración (si se reúne en otro lugar)",[636],{"type":116,"attrs":637},{"color":118},{"type":156,"content":639},[640],{"type":53,"content":641},[642],{"text":643,"type":60,"marks":644},"Llamadas en frío",[645],{"type":116,"attrs":646},{"color":118},{"type":156,"content":648},[649],{"type":53,"content":650},[651],{"text":652,"type":60,"marks":653},"Visitas a almacenes, centros de producción y otras oficinas",[654],{"type":116,"attrs":655},{"color":118},{"type":53,"content":657},[658,663,678],{"text":659,"type":60,"marks":660},"Nada de esto es imprescindible para que la empresa sobreviva. Pero las empresas deben vigilar de cerca el ",[661],{"type":116,"attrs":662},{"color":118},{"text":664,"type":60,"marks":665},"gasto en viajes",[666,676],{"type":370,"attrs":667},{"href":668,"uuid":669,"anchor":55,"target":532,"linktype":533,"story":670},"/blog/viaje-de-empresa","b9f7e8bc-9d63-43c3-91c0-a4e1d0971bef",{"name":671,"id":672,"uuid":669,"slug":673,"url":674,"full_slug":675,"_stopResolving":77},"Gestión de viajes de empresa",291029784,"viaje-de-empresa","blog/viaje-de-empresa","es/blog/viaje-de-empresa",{"type":116,"attrs":677},{"color":118},{"text":679,"type":60,"marks":680},", ya que se les puede ir fácilmente de las manos.",[681],{"type":116,"attrs":682},{"color":118},{"type":53,"content":684},[685,690,701],{"text":686,"type":60,"marks":687},"Una buena ",[688],{"type":116,"attrs":689},{"color":118},{"text":691,"type":60,"marks":692},"gestión de los viajes corporativos",[693,696,699],{"type":370,"attrs":694},{"href":668,"uuid":669,"anchor":55,"target":532,"linktype":533,"story":695},{"name":671,"id":672,"uuid":669,"slug":673,"url":674,"full_slug":675,"_stopResolving":77},{"type":116,"attrs":697},{"color":698},"rgb(17, 85, 204)",{"type":700},"underline",{"text":702,"type":60,"marks":703}," es esencial para que una empresa funcione bien, aunque los viajes en sí no sean un gasto esencial.",[704],{"type":116,"attrs":705},{"color":118},{"type":134,"attrs":707,"content":708},{"level":389},[709],{"text":710,"type":60,"marks":711},"Ventajas para el equipo ",[712,713],{"type":142},{"type":116,"attrs":714},{"color":118},{"type":53,"content":716},[717,722,737],{"text":718,"type":60,"marks":719},"Para muchos ",[720],{"type":116,"attrs":721},{"color":118},{"text":723,"type":60,"marks":724},"directivos de empresas",[725,735],{"type":370,"attrs":726},{"href":727,"uuid":728,"anchor":55,"target":532,"linktype":533,"story":729},"/blog/costes-directos-indirectos","c70aeb60-1d8d-4d9b-9e0c-00889278cd14",{"name":730,"id":731,"uuid":728,"slug":732,"url":733,"full_slug":734,"_stopResolving":77},"Qué son los costes directos e indirectos y cómo diferenciarlos",294608358,"costes-directos-indirectos","blog/costes-directos-indirectos","es/blog/costes-directos-indirectos",{"type":116,"attrs":736},{"color":118},{"text":738,"type":60,"marks":739},", estos son los gastos opcionales por excelencia. Poder ofrecer a tu equipo cafés, fiestas y excursiones es un lujo estupendo.",[740],{"type":116,"attrs":741},{"color":118},{"type":53,"content":743},[744],{"text":745,"type":60,"marks":746},"Entre las ventajas más comunes para el equipo se incluyen",[747],{"type":116,"attrs":748},{"color":118},{"type":153,"content":750},[751,760,769,778,787,796,805],{"type":156,"content":752},[753],{"type":53,"content":754},[755],{"text":756,"type":60,"marks":757},"Entretenimiento",[758],{"type":116,"attrs":759},{"color":118},{"type":156,"content":761},[762],{"type":53,"content":763},[764],{"text":765,"type":60,"marks":766},"Comida y bebida (el desayuno gratuito se está convirtiendo en un elemento básico)",[767],{"type":116,"attrs":768},{"color":118},{"type":156,"content":770},[771],{"type":53,"content":772},[773],{"text":774,"type":60,"marks":775},"Fiestas",[776],{"type":116,"attrs":777},{"color":118},{"type":156,"content":779},[780],{"type":53,"content":781},[782],{"text":783,"type":60,"marks":784},"Actividades y eventos de equipo",[785],{"type":116,"attrs":786},{"color":118},{"type":156,"content":788},[789],{"type":53,"content":790},[791],{"text":792,"type":60,"marks":793},"Juegos",[794],{"type":116,"attrs":795},{"color":118},{"type":156,"content":797},[798],{"type":53,"content":799},[800],{"text":801,"type":60,"marks":802},"Clases de gimnasia",[803],{"type":116,"attrs":804},{"color":118},{"type":156,"content":806},[807],{"type":53,"content":808},[809],{"text":810,"type":60,"marks":811},"Coches de empresa y transporte pagado",[812],{"type":116,"attrs":813},{"color":118},{"type":53,"content":815},[816],{"text":817,"type":60,"marks":818},"Y al igual que algunos de los otros gastos que hemos analizado, estos pueden no parecer \"a discreción\" en absoluto. Para atraer y retener a los mejores talentos, muchos centros de trabajo ofrecen condiciones generosas al personal.",[819],{"type":116,"attrs":820},{"color":118},{"type":53,"content":822},[823],{"text":824,"type":60,"marks":825},"Esto es cada vez más importante. Según algunos comentaristas, \"la búsqueda de mejores beneficios en el lugar de trabajo está entre las tres razones principales por las que los empleados más jóvenes cambian de trabajo\".",[826],{"type":116,"attrs":827},{"color":118},{"type":53,"content":829},[830],{"text":831,"type":60,"marks":832},"Así que, aunque estos costes definitivamente no entran dentro de lo \"esencial\", son una parte fundamental de la cultura del lugar de trabajo para muchas empresas.",[833],{"type":116,"attrs":834},{"color":118},{"type":134,"attrs":836,"content":837},{"level":389},[838],{"text":839,"type":60,"marks":840},"Mejoras en la oficina",[841,842],{"type":142},{"type":116,"attrs":843},{"color":118},{"type":53,"content":845},[846],{"text":847,"type":60,"marks":848},"Junto con las ventajas para el equipo, es necesario ofrecer un entorno de trabajo cómodo. Las oficinas modernas pueden incluir de todo, desde acogedores sofás y eslóganes pintados hasta salas para tomar la siesta.",[849],{"type":116,"attrs":850},{"color":118},{"type":53,"content":852},[853],{"text":854,"type":60,"marks":855},"Poder arreglar la oficina es casi la definición de \"hacer las cosas a tu aire\". Si la empresa puede ahorrar unos cuantos euros extra, podrás hacer las mejoras que desees. Pero eso es solo si puedes mantener algo de dinero aparte.",[856],{"type":116,"attrs":857},{"color":118},{"type":53,"content":859},[860],{"text":861,"type":60,"marks":862},"Este tipo de gastos de oficina puede incluir",[863],{"type":116,"attrs":864},{"color":118},{"type":153,"content":866},[867,876,885,908,917,926,935],{"type":156,"content":868},[869],{"type":53,"content":870},[871],{"text":872,"type":60,"marks":873},"Pintura (incluidos logotipos de la empresa y mensajes motivadores)",[874],{"type":116,"attrs":875},{"color":118},{"type":156,"content":877},[878],{"type":53,"content":879},[880],{"text":881,"type":60,"marks":882},"Carteles y otro material impreso",[883],{"type":116,"attrs":884},{"color":118},{"type":156,"content":886},[887],{"type":53,"content":888},[889,894,903],{"text":890,"type":60,"marks":891},"Plantas de oficina (y ",[892],{"type":116,"attrs":893},{"color":118},{"text":895,"type":60,"marks":896},"los costes",[897,901],{"type":370,"attrs":898},{"href":899,"uuid":900,"anchor":55,"target":532,"linktype":533},"/blog/reducir-costes-empresa","d8159b75-d2db-4fbd-b34b-7666d5bee488",{"type":116,"attrs":902},{"color":118},{"text":904,"type":60,"marks":905}," que conlleva su mantenimiento)",[906],{"type":116,"attrs":907},{"color":118},{"type":156,"content":909},[910],{"type":53,"content":911},[912],{"text":913,"type":60,"marks":914},"Mobiliario nuevo",[915],{"type":116,"attrs":916},{"color":118},{"type":156,"content":918},[919],{"type":53,"content":920},[921],{"text":922,"type":60,"marks":923},"Equipamiento de cocina (cafeteras, un frigorífico de lujo o un lavavajillas mejor)",[924],{"type":116,"attrs":925},{"color":118},{"type":156,"content":927},[928],{"type":53,"content":929},[930],{"text":931,"type":60,"marks":932},"Mejores sillas de oficina",[933],{"type":116,"attrs":934},{"color":118},{"type":156,"content":936},[937],{"type":53,"content":938},[939],{"text":940,"type":60,"marks":941},"Iluminación especial",[942],{"type":116,"attrs":943},{"color":118},{"type":53,"content":945},[946],{"text":947,"type":60,"marks":948},"Podríamos añadir muchas más cosas a esta lista, pero ya entiendes la idea.",[949],{"type":116,"attrs":950},{"color":118},{"type":53,"content":952},[953],{"text":954,"type":60,"marks":955},"Ahora que hemos repasado todos estos tipos de gasto optativo, nos queda por responder a una pregunta clave.",[956],{"type":116,"attrs":957},{"color":118},{"type":134,"attrs":959,"content":960},{"level":136},[961],{"text":962,"type":60,"marks":963},"Cómo administrar los gastos opcionales ",[964,965],{"type":142},{"type":116,"attrs":966},{"color":118},{"type":53,"content":968},[969],{"text":970,"type":60,"marks":971},"Dado que los gastos opcionales varían de un trimestre a otro, es fundamental contar con un sistema bien definido para gestionarlos. Cuando se está empezando, todos los pagos pasan por el fundador o el director general, y ellos saben más o menos adónde va el dinero.",[972],{"type":116,"attrs":973},{"color":118},{"type":53,"content":975},[976],{"text":977,"type":60,"marks":978},"Pero a medida que la empresa crece y se amplía, esto deja de ser factible.",[979],{"type":116,"attrs":980},{"color":118},{"type":53,"content":982},[983],{"text":984,"type":60,"marks":985},"Lo más importante es pensar en cómo se realizan los pagos opcionales:",[986],{"type":116,"attrs":987},{"color":118},{"type":53,"content":989},[990],{"text":991,"type":60,"marks":992},"Los gastos más estratégicos -salarios, materias primas y otros costes fijos- son predecibles. Se realizan el mismo día cada mes, a las mismas personas y de la misma manera. Una vez establecidos, funcionan prácticamente solos.",[993],{"type":116,"attrs":994},{"color":118},{"type":53,"content":996},[997],{"text":998,"type":60,"marks":999},"El gasto opcional es mucho más improvisado. Incluso si tus equipos gastan la misma cantidad total cada mes, es probable que lo hagan de diferentes maneras.",[1000],{"type":116,"attrs":1001},{"color":118},{"type":53,"content":1003},[1004],{"text":1005,"type":60,"marks":1006},"Un mes, el equipo de marketing contrata a una agencia digital para crear un micro-site. Esto absorbe la mayor parte del presupuesto, pagado por factura en tres plazos.",[1007],{"type":116,"attrs":1008},{"color":118},{"type":53,"content":1010},[1011],{"text":1012,"type":60,"marks":1013},"Al mes siguiente, promocionan este micrositio en las redes sociales y con anuncios de búsqueda. Esto se paga con tarjeta de crédito a final de mes.",[1014],{"type":116,"attrs":1015},{"color":118},{"type":53,"content":1017},[1018],{"text":1019,"type":60,"marks":1020},"El tercer mes asisten a una conferencia en otra ciudad. Gran parte del presupuesto se destina a vuelos, alojamiento y comidas. Algunos de estos gastos se pagan con tarjeta de crédito, y para otros se recurre a los informes de gastos (que se presentan a la vuelta).",[1021],{"type":116,"attrs":1022},{"color":118},{"type":53,"content":1024},[1025],{"text":1026,"type":60,"marks":1027},"Este tercer mes presenta una mezcla de gastos optativos y ordinarios (según el gráfico anterior). Y esta multitud de métodos de pago es lo que hace que el gasto sea un engorro de gestionar.",[1028],{"type":116,"attrs":1029},{"color":118},{"type":53,"content":1031},[1032,1037,1052],{"text":1033,"type":60,"marks":1034},"Por esta razón, es necesario encontrar un sistema de ",[1035],{"type":116,"attrs":1036},{"color":118},{"text":1038,"type":60,"marks":1039},"gestión de gastos",[1040,1050],{"type":370,"attrs":1041},{"href":1042,"uuid":1043,"anchor":55,"target":532,"linktype":533,"story":1044},"/blog/gestion-de-gastos","42c0dbd0-9303-4e28-b598-a4f52cd70865",{"name":1045,"id":1046,"uuid":1043,"slug":1047,"url":1048,"full_slug":1049,"_stopResolving":77}," Todo lo que debes saber para gestionar mejor los gastos de empresa",290893276,"gestion-de-gastos","blog/gestion-de-gastos","es/blog/gestion-de-gastos",{"type":116,"attrs":1051},{"color":118},{"text":1053,"type":60,"marks":1054}," inteligente y centralizado para gestionar todos los gastos, pero especialmente los de índole no regular.",[1055],{"type":116,"attrs":1056},{"color":118},{"type":134,"attrs":1058,"content":1059},{"level":136},[1060],{"text":1061,"type":60,"marks":1062},"Elementos imprescindibles para tu sistema de gestión de gastos",[1063,1064],{"type":142},{"type":116,"attrs":1065},{"color":118},{"type":53,"content":1067},[1068],{"text":1069,"type":60,"marks":1070},"Para realizar un seguimiento adecuado de los gastos, tu sistema debe ofrecerte:",[1071],{"type":116,"attrs":1072},{"color":118},{"type":153,"content":1074},[1075,1104,1113,1122,1131],{"type":156,"content":1076},[1077],{"type":53,"content":1078},[1079,1084,1099],{"text":1080,"type":60,"marks":1081},"Formas flexibles de gastar (",[1082],{"type":116,"attrs":1083},{"color":118},{"text":1085,"type":60,"marks":1086},"tarjetas virtuales",[1087,1097],{"type":370,"attrs":1088},{"href":1089,"uuid":1090,"anchor":55,"target":532,"linktype":533,"story":1091},"/blog/tarjetas-virtuales","647a22a2-0353-4dde-bbb0-e6ae9d19a142",{"name":1092,"id":1093,"uuid":1090,"slug":1094,"url":1095,"full_slug":1096,"_stopResolving":77},"Tarjeta virtual de empresa: qué es y cómo controla tu gasto online",318939187,"tarjetas-virtuales","blog/tarjetas-virtuales","es/blog/tarjetas-virtuales",{"type":116,"attrs":1098},{"color":118},{"text":1100,"type":60,"marks":1101}," para Internet, tarjetas físicas, herramientas de procesamiento de facturas, etc.)",[1102],{"type":116,"attrs":1103},{"color":118},{"type":156,"content":1105},[1106],{"type":53,"content":1107},[1108],{"text":1109,"type":60,"marks":1110},"Límites y presupuestos variables porque cada equipo debe tener su propia cantidad fija",[1111],{"type":116,"attrs":1112},{"color":118},{"type":156,"content":1114},[1115],{"type":53,"content":1116},[1117],{"text":1118,"type":60,"marks":1119},"Seguimiento de las aprobaciones para saber en todo momento quién aprobó cada gasto.",[1120],{"type":116,"attrs":1121},{"color":118},{"type":156,"content":1123},[1124],{"type":53,"content":1125},[1126],{"text":1127,"type":60,"marks":1128},"Registros de pagos para que pueda comprobar cada pago individual, por si acaso.",[1129],{"type":116,"attrs":1130},{"color":118},{"type":156,"content":1132},[1133],{"type":53,"content":1134},[1135,1150],{"text":1136,"type":60,"marks":1137},"Carga sencilla de recibos",[1138,1148],{"type":370,"attrs":1139},{"href":1140,"uuid":1141,"anchor":55,"target":532,"linktype":533,"story":1142},"/blog/recibo-digital","6b825ba8-b2c0-4de1-b010-ba3558e93739",{"name":1143,"id":1144,"uuid":1141,"slug":1145,"url":1146,"full_slug":1147,"_stopResolving":77},"Cómo almacenar cada recibo digital de los gastos de tu empresa",371596519,"recibo-digital","blog/recibo-digital","es/blog/recibo-digital",{"type":116,"attrs":1149},{"color":118},{"text":1151,"type":60,"marks":1152},", porque no hay nada peor que rebuscar en una caja llena de recibos.",[1153],{"type":116,"attrs":1154},{"color":118},{"type":53,"content":1156},[1157],{"text":1158,"type":60,"marks":1159},"De momento, sepa que el dinero que se gasta de forma espontánea no se gestiona solo. Y no importa lo diligente (e incluso austero) que seas, solo crecerá y será más difícil de controlar.",[1160],{"type":116,"attrs":1161},{"color":118},{"type":134,"attrs":1163,"content":1164},{"level":136},[1165],{"text":1166,"type":60,"marks":1167},"Lo más importante sobre los tipos de gasto ",[1168,1169],{"type":142},{"type":116,"attrs":1170},{"color":118},{"type":53,"content":1172},[1173],{"text":1174,"type":60,"marks":1175},"Aparte de nuestras grandes listas de gastos, aquí tienes lo principal que debes recordar:",[1176],{"type":116,"attrs":1177},{"color":118},{"type":153,"content":1179},[1180,1189,1198],{"type":156,"content":1181},[1182],{"type":53,"content":1183},[1184],{"text":1185,"type":60,"marks":1186},"\"No siempre \"opcional\" significa \" opcional\" para todo el mundo. Algunos gastos siguen pareciendo totalmente necesarios, aunque no sean \"esenciales\".",[1187],{"type":116,"attrs":1188},{"color":118},{"type":156,"content":1190},[1191],{"type":53,"content":1192},[1193],{"text":1194,"type":60,"marks":1195},"Los gastos opcionales incluyen una amplia gama de pagos en todos los equipos de la empresa.",[1196],{"type":116,"attrs":1197},{"color":118},{"type":156,"content":1199},[1200],{"type":53,"content":1201},[1202],{"text":1203,"type":60,"marks":1204},"Como los gastos son tan variados, es difícil gestionarlos todos (especialmente para los equipos financieros).",[1205],{"type":116,"attrs":1206},{"color":118},{"type":53,"content":1208},[1209],{"text":1210,"type":60,"marks":1211},"Lo más importante es que se tome estos gastos en serio. Vigila de cerca lo que se gasta y por qué, y asegúrate de que las finanzas de la empresa se respetan como es debido.",[1212],{"type":116,"attrs":1213},{"color":118},{"name":1215,"created_at":1216,"published_at":1217,"updated_at":1218,"id":1219,"uuid":1220,"content":1221,"slug":1228,"full_slug":1229,"sort_by_date":55,"position":1230,"tag_list":1231,"is_startpage":24,"parent_id":1232,"meta_data":55,"group_id":1233,"first_published_at":1234,"release_id":55,"lang":68,"path":55,"alternates":1235,"default_full_slug":1236,"translated_slugs":1237,"_stopResolving":77},"Article","2022-08-16T21:22:30.004Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:19.141Z",176457684,"8247dae6-c25f-40a0-a55e-abc94cf94989",{"_uid":1222,"icon":1223,"name":1215,"component":1227},"407a665a-29cb-4d52-87ff-12de3e192c58",{"id":1224,"alt":1225,"name":33,"focus":33,"title":33,"filename":1226,"copyright":33,"fieldtype":38,"is_external_url":24},5859474,"edit-img","https://a.storyblok.com/f/146026/x/fd72101ce9/edit.svg","category","article","es/blog/category/article",0,[],176456151,"124984e3-bd16-480f-bdda-d9b6ec869fc7","2022-11-02T15:25:23.777Z",[],"blog/category/article",[1238,1239,1240],{"path":1236,"name":55,"lang":73,"published":55},{"path":1236,"name":55,"lang":75,"published":55},{"path":1236,"name":55,"lang":68,"published":55},[68],[1243],{"_uid":1244,"type":33,"asset":1245,"shadow":24,"caption":33,"overlay":1249,"component":1250},"def4a5e0-281b-4bfa-bf72-19d82cdd5875",{"id":1246,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1247,"copyright":33,"fieldtype":38,"meta_data":1248,"is_external_url":24},9560352,"https://a.storyblok.com/f/146026/1190x670/6c6badcdd6/tipos-de-gastos.png",{},[],"image",[],"2024-02-03 00:00","6",[1255],{"_uid":1256,"type":33,"asset":1257,"shadow":24,"caption":33,"overlay":1259,"component":1250},"d4f85e67-ba9f-4c2a-9a2d-e9b38618159c",{"id":1246,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1247,"copyright":33,"fieldtype":38,"meta_data":1258,"is_external_url":24},{},[],"Empresas de cualquier tamaño tienen que hacer frente a gastos fijos. 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Normalmente tiene en cuenta el importe, la categoría, el rol de la persona aprobadora y la entidad responsable del pago.",{"_uid":3204,"title":3205,"component":1268,"description":3206},"6f9929d2-5ab2-430a-b77d-ffa70e67cd75","¿Cómo se definen los límites de gasto?",{"type":50,"content":3207},[3208],{"type":53,"attrs":3209,"content":3210},{"textAlign":55},[3211],{"text":3212,"type":60},"Los límites pueden establecerse por transacción, periodo, tarjeta, categoría, proyecto o centro de costes. Deben reflejar el nivel de responsabilidad de cada rol y la política de gastos de la empresa.",{"_uid":3214,"title":3215,"component":1268,"description":3216},"ecce9840-c4f9-4b0c-804e-c284215ef2b9","¿Cuántos niveles de aprobación debe tener una empresa?",{"type":50,"content":3217},[3218],{"type":53,"attrs":3219,"content":3220},{"textAlign":55},[3221],{"text":3222,"type":60},"Depende del tamaño, la estructura y el nivel de riesgo de las compras. Los gastos recurrentes y de bajo importe pueden seguir un flujo sencillo, mientras que las compras excepcionales o de mayor impacto pueden requerir una aprobación adicional.",{"_uid":3224,"title":3225,"component":1268,"description":3226},"8b096212-44fc-4963-8cc7-175e6a8566f9","¿Cómo se aplican las aprobaciones a las tarjetas corporativas?",{"type":50,"content":3227},[3228],{"type":53,"attrs":3229,"content":3230},{"textAlign":55},[3231],{"text":3232,"type":60},"La empresa configura límites y reglas de uso para cada tarjeta. Cuando una compra supera el límite o pertenece a una categoría que requiere revisión, el flujo puede exigir una aprobación previa antes de completar el gasto, según la configuración disponible.",{"_uid":3234,"title":3235,"component":1268,"description":3236},"dabcbc53-35a6-4e09-93b3-29b282d686d5","¿Cómo se relacionan las aprobaciones con las facturas y la contabilidad?",{"type":50,"content":3237},[3238],{"type":53,"attrs":3239,"content":3240},{"textAlign":55},[3241],{"text":3242,"type":60},"La información de la solicitud, la aprobación, la factura y la documentación asociada puede mantenerse en un mismo flujo. Esto facilita la revisión y la preparación contable, aunque la configuración y las integraciones disponibles deben comprobarse para cada empresa.",{"_uid":3244,"title":3245,"component":1268,"description":3246},"f56e32e8-ebb0-46de-a246-2ab970aafb0c","¿Cómo puede ayudar Spendesk a gestionar una matriz de aprobaciones?",{"type":50,"content":3247},[3248],{"type":53,"attrs":3249,"content":3250},{"textAlign":55},[3251],{"text":3252,"type":60},"Spendesk permite combinar tarjetas físicas y virtuales, y establecer límites, controles de gasto y flujos de aprobación. 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La IA puede leer documentos, extraer información y sugerir categorías o cuentas, pero el equipo financiero debe revisar y confirmar los datos cuando sea necesario.",{"_uid":3346,"title":3347,"component":1268,"description":3348},"3d636006-7eb8-4147-befb-dfcf4a190a3d","¿Cuándo basta un conector ligero y cuándo conviene utilizar SAP o NetSuite?",{"type":50,"content":3349},[3350],{"type":53,"attrs":3351,"content":3352},{"textAlign":55},[3353],{"text":3354,"type":60},"Un conector ligero puede ser suficiente para una empresa con una entidad y procesos contables estándar. SAP o NetSuite pueden resultar más adecuados cuando existen varias entidades, divisas, consolidación de grupo o flujos personalizados. La decisión depende de la complejidad real del negocio.",{"_uid":3356,"title":3357,"component":1268,"description":3358},"96008d9e-662d-41d1-b297-fc59a22f06b4","¿Cuánto tarda una integración con un ERP?",{"type":50,"content":3359},[3360],{"type":53,"attrs":3361,"content":3362},{"textAlign":55},[3363],{"text":3364,"type":60},"No existe un plazo único. Una conexión estándar suele requerir menos tiempo que un proyecto personalizado, mientras que una integración con varias entidades y estructuras contables complejas puede necesitar varias fases de análisis, configuración y validación.",{"_uid":3366,"title":3367,"component":1268,"description":3368},"34b2f188-09bd-4f3e-92c3-8c7711249b3f","¿La integración con un ERP garantiza el cumplimiento fiscal?",{"type":50,"content":3369},[3370],{"type":53,"attrs":3371,"content":3372},{"textAlign":55},[3373],{"text":3374,"type":60},"No. Puede mejorar la trazabilidad, organizar la documentación y facilitar la revisión, pero no determina por sí sola el tratamiento fiscal ni garantiza el cumplimiento de las obligaciones aplicables.",{"_uid":3376,"title":3377,"component":1268,"description":3378},"1e92712a-5d22-4c86-9cd4-0becd4a43076","¿Qué diferencia hay entre integrar un ERP y exportar un archivo contable?",{"type":50,"content":3379},[3380],{"type":53,"attrs":3381,"content":3382},{"textAlign":55},[3383],{"text":3384,"type":60},"Una exportación traslada información en un momento concreto y suele requerir más trabajo manual. Una integración puede mantener conectados determinados datos y procesos, aunque el alcance depende de las herramientas, la configuración y las reglas definidas por la empresa.",{"_uid":3386,"title":3387,"component":1268,"description":3388},"1e1e84ba-2641-4965-9c29-09bfd625c77c","¿Cómo puede ayudar Spendesk a integrar la gestión del gasto con la contabilidad?",{"type":50,"content":3389},[3390],{"type":53,"attrs":3391,"content":3392},{"textAlign":55},[3393],{"text":3394,"type":60},"Spendesk no es un ERP: resuelve lo que un ERP no está diseñado para hacer bien. Un ERP centraliza la contabilidad, pero el gasto nace fuera de él, en tarjetas, facturas y solicitudes dispersas. Spendesk captura esa información desde el origen, con OCR, flujos de aprobación y reglas de codificación, y la entrega al ERP ya organizada, en lugar de que el equipo financiero la reconstruya línea por línea en cada cierre. 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