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La ",{"text":135,"type":60,"marks":136},"dématérialisation",[137],{"type":122,"attrs":138},{"color":24},{"text":140,"type":60}," des ",{"text":142,"type":60,"marks":143},"processus métier",[144],{"type":122,"attrs":145},{"color":24},{"text":147,"type":60}," constitue la force motrice pour la transition en cours dans les entreprises.",{"type":149,"attrs":150},"blok",{"id":151,"body":152},"57b5b953-ad10-4e40-a546-bc3ed6db1231",[153],{"_uid":154,"html":155,"component":156},"i-7e16cc56-a0cc-488b-8836-150943cad3c2","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d9239f25-aafd-4134-8d45-5ac16c34dbce\">\u003Cspan class=\"hs-cta-node hs-cta-d9239f25-aafd-4134-8d45-5ac16c34dbce\" id=\"hs-cta-d9239f25-aafd-4134-8d45-5ac16c34dbce\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/d9239f25-aafd-4134-8d45-5ac16c34dbce\" target=\"_blank\" rel=\"noopener\">\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-d9239f25-aafd-4134-8d45-5ac16c34dbce\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/2694209/d9239f25-aafd-4134-8d45-5ac16c34dbce.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, 'd9239f25-aafd-4134-8d45-5ac16c34dbce', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":56,"content":158},[159,163,168,172,178],{"text":160,"type":60,"marks":161},"On peut ainsi définir la ",[162],{"type":120},{"text":117,"type":60,"marks":164},[165,166],{"type":120},{"type":122,"attrs":167},{"color":24},{"text":169,"type":60,"marks":170}," comme tous les changements liés à l’intégration de la ",[171],{"type":120},{"text":173,"type":60,"marks":174},"technologie digitale",[175,176],{"type":120},{"type":122,"attrs":177},{"color":24},{"text":179,"type":60,"marks":180}," dans la société.",[181],{"type":120},{"type":56,"content":183},[184,186,191,193,198,200,205,207,212],{"text":185,"type":60},"Cette dernière se base sur plusieurs grands piliers, dont la mobilité, le ",{"text":187,"type":60,"marks":188},"temps réel",[189],{"type":122,"attrs":190},{"color":24},{"text":192,"type":60},", l’",{"text":194,"type":60,"marks":195},"internet des objets",[196],{"type":122,"attrs":197},{"color":24},{"text":199,"type":60}," (",{"text":201,"type":60,"marks":202},"IoT",[203],{"type":122,"attrs":204},{"color":24},{"text":206,"type":60},"), le ",{"text":208,"type":60,"marks":209},"big data",[210],{"type":122,"attrs":211},{"color":24},{"text":213,"type":60}," et l’universalité d’internet. Cette révolution a des impacts directs sur nos systèmes sociaux, politiques et économiques.",{"type":56,"content":215},[216,218,223,231,239,245],{"text":217,"type":60},"Dominic Mazonne, dans son livre ",{"text":219,"type":60,"marks":220},"\"",[221],{"type":222},"italic",{"text":224,"type":60,"marks":225},"Digital or Death: ",[226,230],{"type":227,"attrs":228},"link",{"href":229,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://www.amazon.com/Digital-Death-Transformation-Business-Survive/dp/0993957307",{"type":222},{"text":232,"type":60,"marks":233},"Digital Transformation",[234,236,237],{"type":227,"attrs":235},{"href":229,"uuid":62,"anchor":62,"target":62,"linktype":33},{"type":222},{"type":122,"attrs":238},{"color":24},{"text":240,"type":60,"marks":241}," - The Only Choice for Business to Survive, Smash, and Conquer\"",[242,244],{"type":227,"attrs":243},{"href":229,"uuid":62,"anchor":62,"target":62,"linktype":33},{"type":222},{"text":246,"type":60},", sorti en 2014, souligne clairement la réalité cinglante qui bouscule les entreprises aujourd'hui.",{"type":56,"content":248},[249],{"text":250,"type":60},"Plus qu'un simple buzzword qui bruisse au sein de tous les comités de direction, cette révolution digitale s'accompagne de véritables enjeux pour toutes les entreprises qui doivent se réinventer, évoluer rapidement, se transformer ou disparaître.",{"type":56,"content":252},[253,255,260,262,268],{"text":254,"type":60},"Des ",{"text":256,"type":60,"marks":257},"startups",[258],{"type":122,"attrs":259},{"color":24},{"text":261,"type":60}," aux ",{"text":263,"type":60,"marks":264},"GAFAs",[265],{"type":227,"attrs":266},{"href":267,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://www.definitions-marketing.com/definition/gafa/",{"text":269,"type":60}," en passant par les entreprises traditionnelles ou encore le secteur public, tous les secteurs et entreprises sont concernés par ce phénomène d’ubérisation pour les uns, de plateformisation pour les autres ou de disruption.",{"type":56,"content":271},[272,274,279,281,286],{"text":273,"type":60},"On assiste alors à un changement de paradigme dans la ",{"text":275,"type":60,"marks":276},"création de valeur",[277],{"type":122,"attrs":278},{"color":24},{"text":280,"type":60},". Comprendre et maîtriser ces ",{"text":282,"type":60,"marks":283},"nouvelles technologies",[284],{"type":122,"attrs":285},{"color":24},{"text":287,"type":60}," devient alors un enjeu stratégique.",{"type":289,"attrs":290,"content":292},"heading",{"level":291},2,[293,299,303,308],{"text":294,"type":60,"marks":295},"Qu’est-ce",[296,297],{"type":120},{"type":122,"attrs":298},{"color":24},{"text":300,"type":60,"marks":301}," que la ",[302],{"type":120},{"text":117,"type":60,"marks":304},[305,306],{"type":120},{"type":122,"attrs":307},{"color":24},{"text":309,"type":60,"marks":310}," ?Management, culture et méthodes",[311],{"type":120},{"type":56,"content":313},[314,316,321,323,327],{"text":315,"type":60},"Au cœur de cette transformation, on note l'émergence d’un ",{"text":317,"type":60,"marks":318},"modèle économique",[319],{"type":122,"attrs":320},{"color":24},{"text":322,"type":60},". Le rapport au travail et au management est modifié, les structures hiérarchiques aplanies. La ",{"text":117,"type":60,"marks":324},[325],{"type":122,"attrs":326},{"color":24},{"text":328,"type":60}," d'une entreprise ne peut être réussie que si l'ensemble des collaborateurs s'impliquent dans les changements liés à cette numérisation.",{"type":149,"attrs":330},{"id":331,"body":332},"8bf87a81-74bd-4ed0-8bc0-b91d3e70d93f",[333],{"_uid":334,"text":335,"color":336,"title":337,"component":338},"i-74bbcc07-27c2-48ae-ba88-e145a2addd2f","La culture d’entreprise qui découle d'une transformation numérique réussie suppose de passer d'une structure pyramidale, régie par le contrôle, à une structure horizontale fonctionnant sur la confiance.","purple","La digitalisation est surtout un changement de culture","callout",{"type":56,"content":340},[341],{"text":342,"type":60},"Elle intègre des notions comme le management collaboratif, le lean management, qui vise à \"enlever le superflu\", et les méthodes agiles, permettant de s'adapter facilement et rapidement au changement.",{"type":56,"content":344},[345],{"text":346,"type":60},"La différence est de taille, puisque la confiance permet de favoriser les initiatives personnelles et l'innovation de rupture. En permettant aux collaborateurs de pleinement exprimer leur potentiel, l'entreprise se donne toutes les chances d'adopter la bonne posture dans un monde en constante transformation.",{"type":56,"content":348},[349,351,356,358,362,364,370,372,377],{"text":350,"type":60},"L’",{"text":352,"type":60,"marks":353},"expérience client",[354],{"type":122,"attrs":355},{"color":24},{"text":357,"type":60}," est également un des points clés de la ",{"text":117,"type":60,"marks":359},[360],{"type":122,"attrs":361},{"color":24},{"text":363,"type":60}," puisqu’elle se base sur le principe de “",{"text":365,"type":60,"marks":366},"customer-centric",[367],{"type":227,"attrs":368},{"href":369,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://imrsiv.fr/inspiration/amazon-le-geant-du-e-commerce-qui-doit-son-succes-a-son-approche-customer-centric/",{"text":371,"type":60},"”. La ",{"text":373,"type":60,"marks":374},"mise en œuvre",[375],{"type":122,"attrs":376},{"color":24},{"text":378,"type":60}," de cette logique par Amazon lui a permis de prendre la part du lion qu’on lui connaît.",{"type":289,"attrs":380,"content":381},{"level":291},[382],{"text":383,"type":60,"marks":384},"Confinés mais connectés",[385],{"type":120},{"type":56,"content":387},[388,390,396,403,408,410,415,417,422],{"text":389,"type":60},"Selon ",{"text":391,"type":60,"marks":392},"la dernière étude du cabinet de conseil ",[393],{"type":227,"attrs":394},{"href":395,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-new-digital-edge-rethinking-strategy-for-the-postpandemic-era",{"text":397,"type":60,"marks":398},"McKinsey",[399,401],{"type":227,"attrs":400},{"href":395,"uuid":62,"anchor":62,"target":62,"linktype":33},{"type":122,"attrs":402},{"color":24},{"text":404,"type":60,"marks":405}," sur le sujet",[406],{"type":227,"attrs":407},{"href":395,"uuid":62,"anchor":62,"target":62,"linktype":33},{"text":409,"type":60},", la ",{"text":411,"type":60,"marks":412},"pandémie",[413],{"type":122,"attrs":414},{"color":24},{"text":416,"type":60}," a eu un effet catapulte sur le nombre de transactions en ligne réalisées par les ",{"text":418,"type":60,"marks":419},"Français",[420],{"type":122,"attrs":421},{"color":24},{"text":423,"type":60},", c’est vrai dans tout le monde occidental.",{"type":56,"content":425},[426,428],{"text":427,"type":60},"L’étude observe ainsi un c",{"text":429,"type":60,"marks":430},"hangement de paradigme profond qui comprend autant les habitudes de consommation que les orientations des financements.",[431],{"type":120},{"type":56,"content":433},[434,436,440,446,450,452,456],{"text":435,"type":60},"Côté entreprises, ",{"text":437,"type":60,"marks":438},"les investisseurs se dirigent ainsi vers des entreprises où les ",[439],{"type":120},{"text":441,"type":60,"marks":442},"technologies numériques",[443,444],{"type":120},{"type":122,"attrs":445},{"color":24},{"text":447,"type":60,"marks":448}," sont prépondérantes",[449],{"type":120},{"text":451,"type":60},". La ",{"text":117,"type":60,"marks":453},[454],{"type":122,"attrs":455},{"color":24},{"text":457,"type":60}," présente ainsi un argument de résilience économique en cas de crise du même genre.",{"type":56,"content":459},[460,462,467,469,474,476,481],{"text":461,"type":60},"L’adoption de ",{"text":463,"type":60,"marks":464},"nouveaux usages",[465],{"type":122,"attrs":466},{"color":24},{"text":468,"type":60},", ",{"text":470,"type":60,"marks":471},"nouveaux produits",[472],{"type":122,"attrs":473},{"color":24},{"text":475,"type":60}," et nouveaux moyens d’en faire la promotion sont donc à la source de l’évolution positive (ou négative) du ",{"text":477,"type":60,"marks":478},"chiffre d’affaires",[479],{"type":122,"attrs":480},{"color":24},{"text":482,"type":60}," de tout business contemporain.",{"type":149,"attrs":484},{"id":331,"body":485},[486],{"_uid":487,"html":488,"component":156},"i-58bf4ed9-3bcb-45b2-8b9e-120e0e0fcfe0","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-384dc53c-5d1c-4fc0-b03b-55bf50e229d3\">\u003Cspan class=\"hs-cta-node hs-cta-384dc53c-5d1c-4fc0-b03b-55bf50e229d3\" id=\"hs-cta-384dc53c-5d1c-4fc0-b03b-55bf50e229d3\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/384dc53c-5d1c-4fc0-b03b-55bf50e229d3\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-384dc53c-5d1c-4fc0-b03b-55bf50e229d3\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/2694209/384dc53c-5d1c-4fc0-b03b-55bf50e229d3.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, '384dc53c-5d1c-4fc0-b03b-55bf50e229d3', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->",{"type":289,"attrs":490,"content":491},{"level":291},[492],{"text":493,"type":60,"marks":494},"Exemples de transformation digitale",[495,496],{"type":120},{"type":122,"attrs":497},{"color":24},{"type":289,"attrs":499,"content":501},{"level":500},3,[502],{"text":503,"type":60,"marks":504},"Secteur bancaire",[505],{"type":120},{"type":56,"content":507},[508,510,515,517,522],{"text":509,"type":60},"Ces intégrations technologiques ébranlent tous les piliers sur lesquels ces entreprises reposaient, tout particulièrement leur ",{"text":511,"type":60,"marks":512},"business model",[513],{"type":122,"attrs":514},{"color":24},{"text":516,"type":60},". Se pose alors la question de l'évolution ou même la ",{"text":518,"type":60,"marks":519},"réinvention",[520],{"type":122,"attrs":521},{"color":24},{"text":523,"type":60}," des activités des entreprises pré-digitales afin d'assurer leur viabilité (CA, marge...).",{"type":56,"content":525},[526,528,532,534,538],{"text":527,"type":60},"Le secteur bancaire apparaît comme l'un des plus concernés par cette révolution digitale. Non seulement les usages et attentes des clients changent, mais l'apparition des nouvelles solutions apportées notamment par la Fintech pousse les banques à repenser entièrement leur processus de ",{"text":275,"type":60,"marks":529},[530],{"type":122,"attrs":531},{"color":24},{"text":533,"type":60},". Leur ",{"text":117,"type":60,"marks":535},[536],{"type":122,"attrs":537},{"color":24},{"text":539,"type":60}," se traduit par plusieurs enjeux : UX, processus améliorés, fluidité, transparence, tous guidés par la notion de user centricity. 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